Nature & Health — Best organic beauty buys

The word is out – organic is in, with the market increasing 15 percent in just 12 months. But how do you know you’re buying the best? Lisa Tristram reports. Cosmetics, personal care and essentials oils make up a tiny 1.9 percent of the organics industry – however, that’s still a huge $236.1 million in retail revenue, and it’s increased at 18 percent each year for a decade, which means we have much more choice. But the real issue is how to choose between real and fake organic brands – the latter are a major headache, with the ACCC (Australian Competition & Consumer Commission) receiving numerous complaints about false claims every year. It all boils down to certifcation. 

In Australia, certifed organic personal care products must be certifed by a regulatory body, such as the ACO (Australian certi ed Organic), NASAA (National Association for Sustainable Agriculture Australia), or the OFC (Organic Food Chain); there are also other regulatory bodies for organic food and drinks. Theme Rains, founder and creator of Synthesis Organics agrees: “Evidence of the devastation microbeads have caused to our oceans and marine life makes it clear why certified organic is the best.” As well as using organic ingredients, Rains ensures they are energetically imbued with higher frequencies during processing, to make the most of the ingredients’ purity.